Context

Context: How Well Do You Know Your Customer?

Posted on Sep 20, 2012 in Context, Visibility | 0 comments

Context is king. In the marketing world, the chant rings “content is king,” but down the hall in Customer Success, it is context that wears the crown. For us, understanding our customers’ needs and how they use our product is as important as the products themselves.  Content is nothing without context.  So while you might know everything there is to know about your product, every bell, every whistle, do you truly understand how your customer will use it, how it will create an invaluable solution for their business?  Do you grasp the nuances that differentiate the needs of a...

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