Posts made in October, 2012

Make Lasting Impressions That Earn Customer Loyalty

Posted on Oct 11, 2012 in Strategy, Value | 0 comments

Make Lasting Impressions That Earn Customer Loyalty

During October in Northern California, we enjoy the waning days of our Indian Summer as we prepare for fall family rituals.  Each year, my family takes our annual trek to Half Moon Bay, the pumpkin capital of California, to choose the pumpkins we will use to decorate our home for Halloween.  We always go to the same place, Bob’s Pumpkin Farm, right along scenic Highway 1.  It is the place I have been coming for pumpkins since I was a child.  On this particular trip, I started thinking about that customer loyalty, and what Bob’s, and businesses in general, do to earn it. I came up with...

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